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New Bösendorfer Selection Center ceremoniously opened

The new Bösendorfer Selection Center opened ceremoniously on May 19 in the presence of numerous representatives from politics, business and culture.

Dealers and customers of the Austrian piano manufacturer are now able to selection their Bösendorfer grand and upright pianos in a concert hall-like surrounding. The newly finished Selection Center in Wiener Neustadt makes selecting and playing the famous instruments a special sonic experience and is an important investment in the company’s future.

The new Bösendorfer Selection Center in Wiener Neustadt

The new Bösendorfer Selection Center in Wiener Neustadt

A gem from every angle...

A gem from every angle...

... Bösendorfer's new presentation jewel

... Bösendorfer's new presentation jewel

Souvenir photo from a historic day: Bösendorfer Managing Director Yoshichika Sakai, Saburo Nomura, "Ongaku no Tomo", Yamaha Music Europe President Masato Oike (left to right)

Souvenir photo from a historic day: Bösendorfer Managing Director Yoshichika Sakai, Saburo Nomura, "Ongaku no Tomo", Yamaha Music Europe President Masato Oike (left to right)

A commencement with Mozart

Wolfgang Amadeus Mozart's Sonata in A major, K. 331, was the first public concert in Bösendorfer's new Selection Center and simultaneously the introduction to the opening ceremony. Prof. Paul Badura-Skoda, among the great pianists of our time and Bösendorfer Ring recipient, played "his" Mozart both sensitively and powerfully on the Bösendorfer Audi Design Grand. In terms of usage, the Selection Center will primarily serve for demonstrating and playing the pianos, although it is also a wonderful place, both acoustically and in terms of design, for an occasional concert. Recording engineers have also expressed their interest in using the new Bösendorfer facility for CD recordings.


Paul Badura-Skoda plays Mozart's "Turkish" Rondo

Prof. Paul Badura-Skoda opens the ceremony with music...

Prof. Paul Badura-Skoda opens the ceremony with music...

... on the modern Audi Design Grand

... on the modern Audi Design Grand

Concert hall atmosphere in 210 m2

Concert grands are generally used in large rooms. Special attention was thus given to acoustic planning of Bösendorfer's new jewel. Diffusely scattering, terraced wall and ceiling elements suppress harsh reflections and echos, without removing the sound itself via absorption. The result is a concert hall atmosphere in 210 m2. It allows the unique sonic signature of Bösendorfer pianos to develop optimally.

Lots of applause for the new Selection Center

Lots of applause for the new Selection Center

Impetus for the piano market

With the opening of the new Selection Center in the presence of numerous guests - among them Deputy Governor of Lower Austria Wolfgang Sobotka and mayor Bernhard Müller - Bösendorfer and its proprietor Yamaha reveal their trust in the special Viennese sound of Bösendorfer instruments and in their common strengths. This investment, coming as it does in economically challenging times, is intended to lend impetus to the piano market and support dealers in their sales work.


Bösendorfer CEO Yoshichika Sakai on the Selection Center opening

Bösendorfer Managing Director Yoshichika Sakai: "With the opening of the new Selection Center, we are not only strengthening Bösendorfer's marketing power, we are also lending significant impulse to the piano market."

Bösendorfer Managing Director Yoshichika Sakai: "With the opening of the new Selection Center, we are not only strengthening Bösendorfer's marketing power, we are also lending significant impulse to the piano market."

Bösendorfer Technical Director Ferdinand Bräu explains the acoustical particularities of the Selection Center

Bösendorfer Technical Director Ferdinand Bräu explains the acoustical particularities of the Selection Center

Mayor Bernhard Müller is pleased with Wiener Neustadt's increase in value.

Mayor Bernhard Müller is pleased with Wiener Neustadt's increase in value.

Deputy Governor of Lower Austria Wolfgang Sobotka congratulates Bösendorfer on the new Selection Center and points out the cultural and economic significance the traditional piano manufacturer has for Lower Austria.

Deputy Governor of Lower Austria Wolfgang Sobotka congratulates Bösendorfer on the new Selection Center and points out the cultural and economic significance the traditional piano manufacturer has for Lower Austria.

Pianist Paul Gulda brings highly personal thoughts to the ceremony.

Pianist Paul Gulda brings highly personal thoughts to the ceremony.

The moderator of the opening celebration – Bösendorfer spokesperson Rupert Löschnauer – applauds Prof. Paul Badura-Skoda, who concluded the ceremony with works by Schubert and Brahms.

The moderator of the opening celebration – Bösendorfer spokesperson Rupert Löschnauer – applauds Prof. Paul Badura-Skoda, who concluded the ceremony with works by Schubert and Brahms.

You can almost hear their words: "A pleasure, this Bösendorfer!" - Deputy Governor of Lower Austria Wolfgang Sobotka, Mayor Bernhard Müller and Bösendorfer GF Yoshichika Sakai

You can almost hear their words: "A pleasure, this Bösendorfer!" - Deputy Governor of Lower Austria Wolfgang Sobotka, Mayor Bernhard Müller and Bösendorfer GF Yoshichika Sakai

Please click for additional photos of the new Bösendorfer Selection Center

The press release for the opening of the new Selection Center is available here:
www.boesendorfer.com/en/current-press-infos.html?page=6157

Text: Rupert Löschnauer
Photo credits: Bösendorfer / David Peters
Bösendorfer / Hans Czihak (Prof. Badura-Skoda on the Audi Design Grand)