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Bösendorfer presents “Audi Design Grand”

Vienna – Throughout Bösendorfer’s history, steeped in tradition, well-known architects and designers have designed instruments for the Viennese piano manufacturer time and again.

Audi Design Grand

Audi Design Grand

Without compromising sound or playability, special models have arisen which are now considered exemplars of innovative design. Hoffmann, Frank, Grosser, Hansen, Hollein, Swarovski, EDGE and Kuhn are among the names of Bösendorfer’s designer models. With the new Audi Design Grand, Bösendorfer enters into the formal and color language of Audi’s design world.

As a logical consequence of the long-standing cultural commitment of the brand with the four rings, Audi wanted to celebrated its 100th anniversary with a cultural highlight as well. The team in the Audi design studio in Munich thus received the task of clothing a concert grand in Audi garb. Not just any piano: a Bösendorfer.

The most striking feature of the new Bösendorfer grand in Audi design is the closed bass side rim. It not only lends the instrument unusual presence and stability, it also allows it to project the bass more strongly into the auditorium. “The liberal surfaces make for a clear shape; there are no ornaments; the edges and lines are sharply defined, the joints logically arranged – all important aspects of Audi design,” designer Philip Schlesinger, who realized the project in the Konzept Design studio in Munich. “The most striking feature is the lid, which reaches seamlessly all the way to the floor. An Audi innovation. A large, closed surface emerges.” For this complex lid shape, Bösendorfer design engineer Otto Haller developed a custom press mold that is unique in piano manufacturing.

Upon closer inspection it is evident that the lid is inserted directly into the case. When viewing from the side, the elegant sweep of the treble side is thereby not interrupted by a seam. The lower edge of the case thereby discretely rises backwards, away from the pianist. An optical trick: “The attention is thus carefully directed to the musician,” Schlesinger explains. The delicate metal leg, with its aluminum look, makes for the sense of lightness on the treble side. The pedal lyre follows this simple and, by virtue of the aluminum finish, high-tech design. The interlocking metal adjustments necessitate a new dimension in precision construction and manufacturing.
Without the otherwise typical flanges on the sides, the keybed looks as though it were slid in. The hydraulically attenuated fall board is recessed, and the respective hinge integrated into the lid. The music rack is covered with a net material for optimal sound permeability.

The main lid, with its two-level prop stick made of metal, retains Audi’s aluminum optics. It may be opened together with the bass side rim. The coloring catches the eye when looking into the piano: While classic piano black dominates the exterior, the designers adjusted the interior to the typical Audi colors – the cast-iron frame is kept gray, and the damper felts are natural white.

In creating the new designer grand, great importance was placed on further projecting the famous touching Bösendorfer sound into the world with the Audi Design Grand. The Audi Design Grand is a genuine Bösendorfer. The additional reflection of sound into the auditorium via the closed side rim is a desired, positive side effect of the chosen formal idiom.

The Audi Design Grand will celebrate its world premiere at the Audi Forum Ingolstadt on July 16, at a major ceremony for the Audi brand’s 100th anniversary. The instrument, at a price of approximately 100,000 euros, is available on order by emailing audi@boesendorfer.com.

For further details, please visit

audi.bosendorfer.com


For further inquiries, please contact:
Rupert Löschnauer
Bösendorfer Communications
01 / 504 66 51-134
rupert.loeschnauer@boesendorfer.com

www.boesendorfer.com

Audi Design Grand

Audi Design Grand

Audi Design Grand

Audi Design Grand

fotocredits: Bösendorfer