Bösendorfer opens new Selection Center
19 May 2010. Dealers and customers of the Austrian piano company can now select their Bösendorfer grand and upright pianos in a concert hall-like setting. The newly completed Selection Center in Wiener Neustadt makes playing and selecting the famous instruments a special sonic experience and is an important investment in the company’s future.
Vienna, Austria -- Concert grand pianos are generally used in large rooms. Special consideration was given to this fact in the acoustic planning of Bösendorfer’s new crown jewel. Diffusely scattering, tiered wall and ceiling elements eliminate live reflections and echoes, without removing the sound itself through absorption. The result is a 210-square-meter concert hall atmosphere. It allows the unique sonic signature of Bösendorfer pianos to unfold optimally. With today's opening of the new Selection Center in the presence of numerous representatives of politics, culture and business, Bösendorfer and its proprietor Yamaha reveal their trust in the special Viennese sound of Bösendorfer instruments and in the strengths they have in common. This investment, particularly during economically challenging times, is intended to lend impetus to the piano market and support trade partners in their sales work.
Collaboration between Bösendorfer and Yamaha
The new collaboration between Bösendorfer and Yamaha opens up new market opportunities for both brands. Bösendorfer is thereby able to access enormous marketing and PR resources. The companies' successful joint appearance at the major music trade shows in Anaheim in January (NAMM) and in Frankfurt in March (Bösendorfer was most recently represented there in 2003) has already caused a sensation within the industry. The integration of Bösendorfer grand and upright pianos into the global distribution network of Yamaha will reinforce the presence of Bösendorfer instruments in all regions of the world. Yamaha salespersons and technicians experience the special features of the Viennese sound and Bösendorfer instruments in special training programs. Already at the end of March, the relocation of management, parts of sales and distribution, as well as marketing from Vienna's Fourth District to Wiener Neustadt could be completed according to plan. New, modern office space is available to employees. Integrating all business areas under a single roof assists communication and cooperation among the individual work areas as well as helping to create a common understanding for production processes and customer necessities.
Bösendorfer remains true to its Viennese roots
The company's 182-year history and the special sonic character of Bösendorfer instruments are inextricably linked to Vienna. In the future, Bösendorfer will continue to remain true to its Viennese history. Thus, the piano manufacturer's exposure in Vienna's concert halls, as well as in the capital’s music educational institutions, will continue. A fleet of loan instruments, serviced by experienced Bösendorfer concert technicians, will be available in the new Bösendorfer Service Center in Vienna's Tenth District for this purpose.
The new Bösendorfer Hall in Vienna's "Mozart House"
The Bösendorfer Hall tradition in Vienna will also be retained. At Domgasse 5, not far from St. Stephan's Cathedral, in the only one of Wolfgang Amadeus Mozart's Vienna apartments to be preserved to this day, Bösendorfer Hall will find its new home. "I assure you that it's a marvelous place here," Mozart said of his adopted city of Vienna. The "Mozart House" in Vienna's First District (formerly known as the “Figaro House”), in which the musical genius lived from 1784 through 1787, will be the marvelous location for the continuation of the popular Bösendorfer concerts as of autumn 2010. A commensurate agreement was recently made with the Mozarthaus Vienna Errichtungs- und Betriebsgesellschaft, a Wien Holding company. The details as well as the program will be introduced jointly before the summer.
More than ever, the heart of Bösendorfer in Vienna remains Bösendorfer Downtown, which has been operated in Vienna’s Musikverein since 1913. The company’s corporate headquarters is located at this address; sales for Austria and Switzerland operate here, and prospective customers, artists, professors, students and friends of the Bösendorfer company come here for discussions or private concerts.
The foundation has been newly laid. The company looks to the future.
The company's restructuring (including reorganization of sales and marketing), begun last year, could be completed. The goal of all measures, which were undertaken with the intensive involvement of the workers' council, was to strengthen sales and improve cost structure, as well as to adjust production capacities to the global market situation and realistic sales expectations. The joint, dynamic market appearance with Yamaha, the successfully completed restructuring and the retention of the products' high standard of quality are creating a stable basis for continuing to bring the touching sound of Bösendorfer pianos from Austria throughout the world in the future.
For photos of the new Bösendorfer Selection Center, please see Bösendorfer Selection Center.
For questions, please contact: Rupert Löschnauer Bösendorfer Communications +43 / 26 22 / 275 30-134 firstname.lastname@example.org